What is an MVP?
MVP stands for Minimum Viable Product. The concept was born with Eric Ries, author of The Lean Startup. Eric is one of the most successful entrepreneurs in Silicon Valley and his book is a must to understand all the concepts within a startup. To ensure that a startup is successful, scalable products need to be developed, which should be introduced gradually. This helps reduce risk and avoid overspending.
An MVP is very important because it helps you create a product with the minimum resources necessary to start testing, receive user feedback and thus be able to improve it to reach its final version. An MVP helps to analyze the acceptance of the product by the users and helps to have a path to success for the product, since all the improvements and adjustments that can be made will also be proposed by the users and much more adapted to your needs. market. An MVP helps you to test if your product really has the expected potential and to offer the best possible quality of a product in a short time.
In short, an MVP is very important since it allows for real validation based on tests and taking into account customer feedback.
Some tools to make MVPs are:
Interviews with clients that give you valuable qualitative information.
A/B testing that helps you choose the features of your product that work best.
A landing page where you draw the attention of users.
Models that recreate your products and give a more precise idea to a group of test users about how they work. It would be like creating a prototype but that it is viable, that it has the minimum functionality but at the same time makes it possible for the test to be effective in learning from the hypotheses of your business model.
Explanatory videos where you show your product.
Crowdfunding platforms for you to bring a trial version to a highly interested audience.
